How do you get your game noticed? How do you stand out from the crowd? How do you execute a PR campaign? How do you write a press release? How do you generate interest from press? How do you respond to journalists? How do you start and where do you go?
You have come to the right place! GAME PROMOTER™ offers a market-leading PR campaign service suitable to game developers of all sizes. We have the skills, the talent, the experience and the network of media that you seek. To the inexperienced, a PR campaign is an affordable and effective way of creating hype, interest and awareness in your products, and is a great tool to announce new games, updates to existing games or to promote Crowdfunding campaigns. Since 2009, our service has been used to promote more than 3.000+ indie games and continues to help developers achieve press coverage, downloads and in some cases, vastly increased sales.
A PR campaign is only as good as its database of press contacts and we offer a direct point-of-contact to leading editors, writers, bloggers, freelancers, YouTuber’s & Twitcher’s, all covering games-related editorial content and news. Our database of press contacts is updated on a daily basis and currently includes more than 15.000+ games outlets. All of our contacts are verified contacts, not “fake press” abusing or reselling your review keys. We offer worldwide PR campaigns in addition to region- and country-specific PR distribution. Seriously, we kick PR ass!
So how does it work?
We research your game and provide you with a professionally written press release
This means we check out your game, we playtest if possible, we watch your trailer and we identify the key-selling points. We also look at your Twitter, your Facebook and your presskit() if you have one. We take this knowledge and write a kickass press release as the foundation for the promotion. In most cases the press release is between 1-2 pages long. Some developers have a pre-written press release of their own which they prefer for us to use, which is totally cool with us if the quality meets our standards.
We share the press release with our worldwide network of games press
When the press release is done, it will be sent to you for comments and approval. We never share anything with press without your prior consent. We take your feedback and we continue to edit, update or completely rewrite any parts of the text that you are unhappy with, and we provide you with updated versions of the text to approve. When you are 100% satisfied with the completed text we take the finished copy and share with our worldwide network of games press on a date and time of your choice. You are CCed as a recipient on the distribution so you know exactly when your promotion effectively begins.
We set up a Google Alert to monitor your games popularity
To monitor news clippings and the popularity of your game we create a Google Alert. There are many ways for you to monitor interest in your title and Google Alert is a great foundation. These alerts typically have links to news postings and public reviews about your title. You may provide us with unique links for the PR-text if you have special preferences, but unless other is agreed, we use Google Alerts, which we share with you as often as we receive them.
We copy you on all emails sent to press concerning your game
For the duration of the promotion, we will CC you on all emails sent to (and received from) members of the press concerning your game. For example, if a journalist asks us for a review key we will introduce you to the journalist by email allowing you to share a key directly. This way, you gain knowledge about which games journalists are interested in your game, and which key(s) they receive for evaluation. Another common example is links to news articles. For all PR campaigns, our network of press sends us links to their coverage of your game. We forward these emails to you. We also forward any other type of emails that we receive from press concerning your title. You can create your own press list for the future using the contacts we introduce you to. During the promotion, you will always have 100% clarity of who reaches out to us and why. Most of our PR campaigns run for 30 days unless otherwise agreed.
Want to promote your game today? Contact us for a quote!